The ‘brand reboot’ – aka taking my life back (personal perspective)

(this blog post goes with another on Author Interrupted called ‘the Brand Reboot – I am what I am’. You might wanna read this one before reading that one though ;))

I’ve been pretty much at a dead stop since…well, before Kushie died, but since the beginning of the year.  And I know why – finally facing the fact that we’re probably dealing with secondary infertility, when previously, getting pregnant and having kids was one of the few things I had on my ‘I’m good at this list’ was really tough.  I’ve had to process a lot of anger – anger at him for making us wait this long.  Anger at myself for being angry at him, for letting him down, for not getting my life together in a way that would have let us have a baby earlier.  About how unfair it all is, in general.
And let’s face it – life hasn’t been exactly fair or nice for the last year few years or so.

The difference between wallowing and productivity

See, the thing is, i haven’t been at a complete stop.  I’m still outlining novels, and I’m still working full-time , most recently, out of the house. I’m just not writing, and that’s not fair in many ways.  It’s difficult to say WHEN things changed, because I know I wasn’t writing before all of this happened – well…again that’s not true. I know what stopped me writing – it was mostly copywriting full-time that did it. And then, being burned out just a little bit, ring that tiny bit more tired than I cared to admit… and then? It just got easier to stay still and ignore my books.  And easier.  And easier.  And I know it’s stupid because some books are finished – all it takes is a bit of a push and they’re on their way, in the world.  But I don’t want to.  I don’t want to release books till I have my foundations right again.
The personal brand and rebrand is going to take, at a guess a year.  And it’s not a lot of changes really – it’s just going to be a bit long and drawn out.  I’ve got another project to worry about too – two really.  One is a sekret-squirell experiment, and the other is PR.  As I’ve seen, more and more, I’m spending time on The Finishing Fairies, and working with companies to see if I can’t help them with their PR and SEO needs.

But I’m still going to write. It might not be as much as I thought my world would contain, but I get to choose.  I get to rebrand.  I’m free to do so.

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